The obesity drug market is moving into a more practical second phase.
The first wave was defined by demand for injectable GLP-1 drugs, led by Danish pharma Novo Nordisk (NOV: N) with Wegovy (semaglutide) and US pharma giant Eli Lilly (NYSE: LLY) with Zepbound (tirzepatide). Supply constraints, rapid prescribing growth and strong public interest made obesity one of the industry’s most closely watched markets.
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