New Brand Finance data reveals LIC among the world’s strongest insurance brands, while HDFC Life delivers standout growth
- Three Indian insurance brands are featured in the Insurance 100 2026 ranking
- LIC ranks 13th worldwide by brand value and second globally by Brand Strength Index, scoring 90.4/100
- HDFC Life records 73% brand value growth year on year, among the strongest growth in the ranking
- The world’s top 100 insurance brands grow 14% to a collective $606.7 billion, marking the sector’s largest brand value increase in five years
MUMBAI, 9 June 2026 – Three Indian insurance brands collectively hold USD18 billion in value, according to the latest latest Insurance 100 2026 report by Brand Finance, the world’s leading brand valuation consultancy. Together, the trio represent approximately 3% of the world’s 100 most valuable insurance brands accounting for a collective value of USD606.7 billion, underscoring India’s continued presence within the global insurance market.
India’s results reflect broader trends shaping the industry, where underwriting discipline, earnings resilience, customer trust, and long-term engagement are increasingly supporting stronger brand outcomes. As market conditions begin to normalise, insurers that combine scale with accessibility and stronger customer experiences continue to strengthen their competitive position.
LIC (brand value up 12% to USD14.9 billion) ranks 13th globally by brand value. In addition, it records one of the strongest performances worldwide on brand strength fundamentals, placing second with a Brand Strength Index (BSI) score of 90.4/100 and an AAA+ brand strength rating.
The result reflects exceptionally strong familiarity, understanding, consideration, and preference metrics built over decades of consumer trust and supported by one of the world’s largest insurance distribution networks. Extensive reach across both urban and rural markets continues to strengthen accessibility and customer engagement. Brand Finance’s market research also identifies LIC as among the strongest performers in sustainability perceptions across ESG categories, supported by growing visibility around digital accessibility and financial inclusion initiatives.
SBI Life also features in the ranking, with a brand value of USD1.7 billion and a global position of 86th. In terms of strength, the brand recorded a BSI score of 70.6/100 and an AA rating. In 2025-26, SBI Life recorded a modest 4% increase in revenue, supported by 14% growth in renewal premiums, highlighting the strength of its in-force customer base and continued policyholder retention.
Ranking 92nd globally and raising India’s representation in the Insurance 100 ranking from two brands in 2025 to three this year, HDFC Life (brand value up 73% to USD1.5 billion) records one of the largest brand value increases in the Insurance 100 ranking. The brand also showed strong improvements in its strength score (BSI: 77.1/100, AA+ rating), highlighting how stronger consumer perceptions and financial performance can accelerate long-term brand value creation.
Commenting on the findings, Ajimon Francis, Managing Director, Brand Finance India, said:
“India’s results in this year’s Insurance 100 ranking demonstrate that strong insurance brands are built through trust, accessibility, technology upgrade & CX interface along with sustained customer relevance. With three brands contributing USD18.0 billion in collective brand value, India delivers a strong global performance, led by LIC’s position as the world’s second strongest insurance brand, SBI Life sustained performance and HDFC Life’s strong growth momentum.”
Global Insights
Globally, the insurance sector records its strongest brand value growth in five years, with the top 100 insurance brands increasing 14% year on year to a collective value of USD606.7 billion. As rate-driven tailwinds begin to moderate, insurers that continue investing in trust, digital capability, underwriting quality, and long-term value creation are expected to remain best positioned to sustain growth.