This week, Deezer revealed it’s receiving around 50,000 AI-generated tracks daily, accounting for 34% of all tracks delivered to the platform each day.
Meanwhile, Spotify launched a pilot of its ‘Premium Platinum’ tier across five markets, including India, Indonesia, Saudi Arabia, South Africa, and the United Arab Emirates.
Elsewhere, Thomas Coesfeld will continue to lead BMG as CEO from January 2027 onward, when he assumes the role of Chairman and Chief Executive Officer of BMG’s parent company, Bertelsmann.
Also this week, Sony reported that it generated $2.89 billion from recorded music and publishing in calendar Q3 2025, up 13.3% YoY.
Here are some of the biggest headlines from the past few days…
1. 50,000 AI TRACKS FLOOD DEEZER DAILY – AS STUDY SHOWS 97% OF LISTENERS CAN’T TELL THE DIFFERENCE BETWEEN HUMAN-MADE VS. FULLY AI-GENERATED MUSIC
Fully AI-generated music now accounts for 34% of all tracks delivered to Deezer each day, according to new data released by the French streaming platform.
Deezer said on Wednesday (November 12) that it now receives over 50,000 fully AI-generated tracks daily.
The new stat marks a significant jump from the 30,000 figure it reported in September, the 20,000 it disclosed in April, and the 10,000 it disclosed in January when it first launched its proprietary AI detection tool… (MBW)
2. WELCOME TO SPOTIFY SUPREMIUM: HIGHER-PRICED ‘PLATINUM’ SUBSCRIPTION HITTING INDIA, OTHER MARKETS
The music industry, particularly the major music companies, has been waiting patiently for Spotify to launch a so-called ‘Supremium’ tier – a subscription offering at a significantly higher price than its standard Premium product, with additional user perks. Well, Spotify isn’t calling its latest launch ‘Supremium’ – it’s calling it ‘Premium Platinum’ instead.
But it bears all of the hallmarks of what we were expecting. Here’s what’s happening: from November 13, Spotify is piloting a revamped subscription structure across five international markets, introducing three distinct Premium tiers designed “to better meet diverse user needs…” (MBW)
3. CONFIRMED: THOMAS COESFELD WILL CONTINUE TO LEAD BMG IN DUAL ROLE ALONGSIDE CHAIRMAN AND CEO POSITION AT PARENT BERTELSMANN
Thomas Coesfeld will continue to lead BMG as CEO from January 2027 onward, when he assumes the role of Chairman and Chief Executive Officer of BMG’s parent company, Bertelsmann.
A BMG spokesperson confirmed on November 13 that the executive will assume the dual role when he succeeds Thomas Rabe as head of Bertelsmann after the latter executive’s contract expires on December 31, 2026, after 15 years.
News about Coesfeld’s appointment as Chairman and CEO of Bertelsmann broke earlier that day. “I am very much looking forward to assuming responsibility for leading Bertelsmann,” said Coesfeld in a statement… (MBW)
4. SONY GENERATED $2.89B FROM RECORDED MUSIC AND PUBLISHING IN CALENDAR Q3 2025, UP 13.3% YOY
Sony’s global music rights operation posted a strong quarter in calendar Q3, with streaming revenues in recorded music up 11.7% YoY, and streaming revenues in music publishing up by a whopping 24.8% YoY.
Across both recorded music and music publishing, the company’s operations generated USD $2.89 billion in the three months to end of September 2025.
That’s according to MBW’s calculations based on Sony Group Corp’s calendar Q3 2025 (fiscal Q2 2025) results, as announced by the Japanese firm on November 11. The $2.89 billion figure was up by 13.3% year-on-year (vs. calendar Q3 2024) at US dollar-converted consistent currency…. (MBW)
5. HYBE’S WEVERSE SUPERFAN PLATFORM IS GROWING – AND GOING BIG IN CHINA
HYBE’s superfan platform Weverse is making significant inroads into China through strategic partnerships with two of the market’s digital giants: Tencent Music Entertainment and Alibaba.
The moves mark a pivotal moment in HYBE’s international expansion strategy, as it confirms that Weverse reached a record high of 11.6 million monthly active users (MAUs) globally in Q3 2025.
That represented 20% YoY growth for Weverse, into which Universal Music Group made an undisclosed investment last year…. (MBW)
Partner message: MBW’s Weekly Round-up is supported by BMI, the global leader in performing rights management, dedicated to supporting songwriters, composers and publishers and championing the value of music. Find out more about BMI here. Music Business Worldwide