B30 location continued to tend towards equity assets. In Sep 2025, nearly 76.60% of the assets from B30 locations were in equity schemes, and 9.12% in balanced schemes. Close to 11.67% of the assets from the B30 location are in debt-oriented schemes, while the same from the T30 location accounts for 30.39%, as per the ICRA Analytics report.
In September 2025, 27.52% of assets held by individual investors are from B30 locations, while 4.93% of institutional assets are from B30 locations. Institutional assets are concentrated in T30 locations, accounting for 95.07% of the total. In Sep 2024, 26.94% of assets were held by individual investors from B30 locations, and 4.82% of institutional assets were held by institutions from B30 locations.
As of September 2025, approximately 27.37% of retail investors opted for direct investments, while 65.30% chose the route of Non-Associate Distributors. Nearly 28.90% of High Net Worth Individual (HNI) assets were directly invested. Additionally, 47.70% of the mutual fund industry’s assets were invested directly, and 45.96% came from Non-Associate Distributors, per the ICRA Analytics report.
In September, mutual funds experienced an outflow of ₹43,143 crore, reversing the ₹52,443 crore inflow in August. The total net assets under management (AUM) increased slightly by 0.53% to ₹75.61 lakh crore. Equity AUMs grew by 1.81%, reaching ₹33.7 lakh crore.
Equity mutual funds attracted substantial investor interest, recording inflows of ₹30,422 crore in September, which is a 9% decline from August. In contrast, debt funds experienced large outflows of ₹1.02 lakh crore. August saw outflows of ₹7,979 crore, whereas July saw inflows of ₹1.07 lakh crore.
Meanwhile, precious metals like gold and silver have performed strongly in recent months. In September, investments in gold nearly quadrupled, increasing from approximately ₹2,000 crore in August to about ₹8,300 crore.