BBC Studios and Bluey’s creator have joined forces with world-renowned game developers Halfbrick Studios to launch Bluey’s Quest for the Gold Pen – a brand new, original story-led adventure game, inspired by the BAFTA and Emmy® Award-winning series.
Bluey’s Quest for the Gold Pen sees Brumm collaborate with hometown heroes Halfbrick Studios, the acclaimed developers behind global hit games such as Fruit Ninja and Jetpack Joyride. In partnership with BBC Studios and Ludo Studio, Bluey’s Quest for the Gold Pen takes players on a fun-packed adventure into the world of Bluey.
Inspired by the hand-drawn worlds of the Dragon and Escape episodes from the global hit TV series, Bluey’s Quest for the Gold Pen invites players to unlock Bluey’s drawings, brought to life as the Heeler family gather around the kitchen table to draw together. Featuring fully animated cutscenes woven into an all-new story written by Joe Brumm, the game blends heartfelt storytelling with discovery-driven gameplay for an experience filled with exploration and delight.
Bluey is drawing her world when Dad suddenly pinches the Gold Pen she needs to complete her story. Transported into Bluey’s drawing, Mum designs the magical lands, Dad rocks up on his cool bike as self-declared King Goldie Horns, and Bingo transforms into her honk-happy alter ego — Bingoose! Away they go on an exciting quest to retrieve the Gold Pen – and have heaps of fun along the way.
Bluey’s Quest for the Gold Pen features nine adventure filled levels brimming with snowy mountains, golden beaches, lush green forests, and even the Australian Outback. Each level leads players closer to King Goldie Horns’ shining kingdom.
Along the way, players can uncover hidden treasures, solve playful puzzles, and embark on magical mini quests as they glide, fly, and skate through a world of fun challenges. Just like the beloved animated series, Bluey’s Quest for the Gold Pen inspires laughter, creativity, and exploration for players of all ages.
Bluey’s Quest for the Gold Pen features the original voice actors from the animated series. The soundtrack has been composed and produced in-house by Halfbrick in close collaboration with Ludo Studio and BBC Studios to help immerse players into an exciting, and truly delightful world of Bluey.
“Bluey has always been about turning small moments into big adventures. Writing Bluey’s Quest for the Gold Pen and seeing the game come to life has been a lot of fun, and I’m excited for families to play and experience the world of Bluey in a way that only imagination can make possible.” – Joe Brumm, creator of Bluey.
“We wanted to make something that kids and families will remember as one their favorite games of all time,” said Shainiel Deo, CEO of Halfbrick Studios. “Joe and I have been friends for years, and that closeness made it easy to create something authentic to Bluey while aiming for the kind of timeless fun we all remember from classic games. Our hope is that Bluey’s Quest for the Gold Pen becomes one of those special games that makes the kind of memories that players will treasure for years to come.”
“Witnessing the collaboration between Halfbrick, Joe Brumm and Ludo Studio on this project has been an absolute delight” said Marina Mello, Global Director, Gaming & Interactive, BBC Studios. “It’s been a true meeting of creative minds in Brisbane, and their craft shines through every element of the game. This is a fresh and imaginative take on Bluey – something totally different for our fans, still filled with the humour and warmth they love, but with a touch more challenge for those ready for it”.
Designed for players aged 7 and above, Bluey’s Quest for the Gold Pen welcomes fans of all ages, offering accessible fun for newcomers and rewarding challenges for those eager to explore its beautifully crafted worlds. Like the beloved series, the adventure aims to delight anyone who wants to dive into the world of Bluey.
Bluey’s Quest for the Gold Pen will launch globally on 11 December 2025 exclusively on the App Store for iPhone, iPad and Mac, followed by Google Play on 10 January 2026 and offer a free experience of the game, with an optional one-off payment to unlock all levels. Halfbrick, in partnership with PM Studios, will also be bringing the game to PC, Nintendo Switch™, Nintendo Switch™ 2, PlayStation®5, and Xbox Series X|S later in 2026.
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About BBC Studios
BBC Studios is the main commercial arm of BBC Commercial Ltd and generated revenues of £2.1 billion in the last year and profits of over £200 million for a fourth consecutive year. Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the content studio, which produces, invests and distributes TV and audio globally and media & streaming, with BBC branded channels, services including UKTV, BBC.com and BritBox International and joint ventures in the UK and internationally. The business made almost 3,300 hours of award-winning British programmes last year for a wide range of UK and global broadcasters and platforms. Its content is internationally recognised across a broad range of genres and specialisms, and includes world-famous brands like Strictly Come Dancing/Dancing with the Stars, the Planet series, Bluey and Doctor Who.
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