Can you tell us a bit more about the design philosophy behind the boutique?
So the design philosophy actually reflects the nature of our home in the Vallée de Joux. At the end of the day, we would like our clients to really feel how the origins is, the natural landscape coupled by the Malaysian hospitality.
How do the materiality and decor of the boutique link back to Le Brassus?
So we wanted to bring the natural landscape of our home Le Brassus and the Vallée de Joux into our boutique. So materials such as opaque stone, liquid metal, frosted glass, reflects the forest, the trees, the ice and also the beautiful rock stones of Le Brassus in the boutique itself.
How do you feel the boutique fosters that kind of emotional connection with customers and long-term loyalty?
I think at the end of the day, it’s really how our team members make our clients feel when they step into the boutique. So our hospitality-led approach to the entire retail experience is key. We immerse clients into the world of watchmaking, into the world of Audemars Piguet through storytelling and also the personal interaction that our team members will bring to our clients.