Reliance Industries is sharpening its focus on the fast-growing creator economy, with Akash Ambani highlighting Creator18 as a key pillar of the company’s evolving digital media strategy.
Speaking at Reliance Industries’ 49th Annual General Meeting, the Jio Platforms Managing Director said Creator18 is helping strengthen the company’s social media capabilities while creating new opportunities for advertisers, creators and digital-first audiences.
“With the creator economy growing exponentially, the company launched Creator18,” Ambani said.
According to Reliance, Creator18 strengthens the company’s ability to deliver social media solutions for clients while developing new content formats that resonate with younger audiences.
The emphasis on Creator18 comes as Network18 continues to expand its reach across television, digital and social platforms. Ambani said Network18 now reaches 250 million people every month through television and has more than 450 million subscribers and followers across its digital properties.
The network has also established a significant presence on social media, generating more than 65 billion video views during the year. The scale of engagement reflects changing consumer behaviour, with audiences increasingly consuming content through social platforms, creator-led formats and short-form video.
Reliance believes the creator economy sits at the centre of this shift. As brands move advertising budgets towards influencers, creators and digital communities, media companies are looking to build new ways to connect advertisers with audiences.
Through Creator18, Reliance aims to leverage the strength of its media ecosystem, advertiser relationships and digital distribution network to build a stronger presence in this rapidly growing segment.
The initiative complements Network18’s broader portfolio of media brands. Ambani said CNBC-TV18, CNN-News18 and News18 India continue to lead their respective categories, while Firstpost remains a preferred destination for audiences seeking an Indian perspective on global developments.
The company also highlighted the continued growth of Moneycontrol, which Ambani described as India’s leading financial intelligence destination. Subscription offerings such as Moneycontrol Pro and Moneycontrol Super Pro have helped strengthen the platform’s paid business by providing investors with actionable insights and premium tools.
Taken together, these platforms provide Reliance with a large and diverse audience base spanning news consumers, investors, entertainment audiences and digital-native users.
The company’s media ambitions extend beyond news and digital publishing. Reliance also highlighted the performance of Jio Studios, which it described as India’s No.1 content studio by revenue, catalogue size and box office share. The Dhurandhar franchise crossed ₹3,000 crore in worldwide box-office collections, helping Jio Studios complete three consecutive years as the highest-grossing Hindi film studio.
Against this backdrop, Creator18 is expected to play an increasingly important role in helping Reliance engage younger audiences who spend a growing share of their time on social platforms rather than traditional media channels.
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