The platform, called JioBlackRock Personalised Investment Advice, aims to provide tailored investment guidance by combining individual objectives and risk profiles with institutional-grade technology.
The service uses BlackRock’s Aladdin® technology to monitor portfolios daily and offer rebalancing suggestions as market conditions change.
Investors can start with an initial investment of ₹10,000. The advisory service is priced at ₹350 per year or 0.35% annually for assets under advisory above ₹1 lakh. The first three months of the service are offered free as an introductory period. The platform can be accessed through the JioFinance and MyJio apps.
JioBlackRock said the platform is designed to make investment guidance more accessible and affordable, particularly for retail investors who traditionally relied on high-net-worth models or complex DIY investment platforms.
JioBlackRock Investment Advisers is one of several entities under JFSL’s digital financial ecosystem, which also includes lending, payments, insurance, and asset management services.
BlackRock, a global investment management company, provides the technology and risk analytics behind the platform, while JFSL brings its digital reach in India.