The Exeter has added its Real Life product to iPipeline’s newly launched Advanced Underwriting adviser platform.
Real Life is a life insurance product designed to provide coverage both for standard applicants and individuals who may struggle to obtain traditional life insurance due to serious or multiple health conditions.
Initially launched in 2018, Real Life also enables multi-benefit quotes alongside the mutual’s income protection plan, for more comprehensive protection portfolios.
The Exeter head of protection proposition, Jack Southcott, said: “We’re pleased to have added Real Life to iPipeline’s Advanced Underwriting and see it as a big step forward in how we support advisers and their clients.
“This enhancement strengthens our collaboration with iPipeline as we continue to innovate together to drive better outcomes.”
The innovation will mean, according to iPipeline, faster, sharper protection quotes and earlier indicative underwriting decisions.
The provider suggested this will help advisers work more efficiently and deliver better results.
iPipeline UK managing director, Rachel Edwards, added: “We’re delighted to make Real Life available through Advanced Underwriting in what is a huge vote of confidence in this innovative, market changing feature.”
This development was greeted positively by Weycroft Financial Services mortgage and protection adviser, Lizzie Cook, who stated that the quotes generated will give a clearer idea of whether terms are likely to be standard or rated.
“Even if the result comes back as a referral, it means you can have an open and honest discussion with your client — helping you manage expectations and avoid unexpected pricing explanations later on,” she said.
“It’s right there on your screen and so simple to use.”
The Exeter is one of three providers currently supporting the feature, alongside Vitality and Zurich, with three more set to join soon.
tom.dunstan@ft.com
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