sunSTRATEGIC have won the content, strategy and creative duties for Droom, an online automobile marketplace. It has been entrusted with the content-driven campaign strategy and creative mandate of Droom post a multi-agency pitch.
Droom, headquartered in Gurgaon, is the first online marketplace for buying and selling new and used automobiles. With almost 65 per cent of automobile transactions, Droom is the largest auto portal in India. The online automobile company is known for selling a wide variety of vehicles from economy to luxury. The company has secured the fourth rank in maintaining the largest e-commerce position in India.
Amit Bhatia, Sr. Marketing Director of Droom, says, “We partnered with sunSTRATEGIC to create content that is helpful for our users and also to help us drive our SEO efforts. Their willingness to give us curated, well-drafted content and strategies resonated with us. Our visions match. The team is young and enthusiastic. However, their experience in this domain is worthy of mention.”
Ms. Sherina Kapany, Founder of sunSTRATEGIC, says, “We are super excited and thankful to Droom for this opportunity. With Droom, we are finally bringing strategy and innovative user experience to the forefront in a structured market of automobiles. Droom, as an online auto portal, is the fresh and exciting entity to work with. They are enthusiastic about widening their reach in the market and we are trying to give our best in helping them achieve that. I am very glad that the leadership with Droom has believed in our ideation and supported our vision for the brand. We are very glad to be a part of this journey with Droom.”