Russia's Lada maker boss eyes profits despite struggling auto industry – Daily Times


MOSCOW: Four months after taking the helm of struggling Russian automobile giant Avtovaz, Renault executive Nicolas Maure has set his sights on returning the Lada maker to profit by 2018.

Maure, who headed Romanian carmaker Dacia for just over two years before taking on his new position, took over Avtovaz, which is majority-owned by the Renault-Nissan Alliance, in April amid major losses in the Russian auto industry struggling with recession.

Hit hard by Russia’s economic crisis, Avtovaz earlier this year was battling bankruptcy fears after its net losses almost tripled in 2015.

That year the Russian car market slumped 36 percent amid international sanctions over Ukraine and the crash in oil prices took its toll on the economy.

“I arrived at a trying time,” Maure, 56, told AFP this week on the sidelines of the Moscow International Automobile Salon. “The market was slumping and I was arriving in a troubled company.”

Maure’s predecessor, Swedish executive Bo Andersson, had been on a drive to improve efficiency at Avtovaz’s Soviet-era facilities and slashed thousands of jobs from the bloated workforce in 2014.

But the measures did not yield any significant financial success, and the company made a loss of $680 million on the French carmaker’s accounts last year.

But an uptick in sales, which grew 4 percent last month in comparison to the same period last year, and its growing market share has made Maure upbeat about Avtovaz’s prospects.

“The situation is more favourable than when I arrived, with steady demand,” he said.

“We are doing everything necessary to be in profit from 2018.”

Despite Maure’s optimism about the future, Renault is still set to recapitalise Avtovaz by the end of the year. The Lada maker suffered losses of $416 million in the first half of 2016.

When the Renault announced plans for recapitalisation earlier this year, Avtovaz said it would further “optimise the workforce” as part of its “anti-crisis plan” to improve finances in 2016, having already switched all of its employees and management to a four-day week from February to August. 

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