It is learnt that Ralph Lauren has decided to change the venues for the next New York Fashion Week. Many designers have recently shifted their New York Fashion Week. Some have decided on Paris while others on Los Angeles. However, Ralph Lauren, the brand, has stunned everyone with its choice of venue.
The brand will showcase its readily available for sale on the spot Fall 2017 collection at Ralph Lauren’s personal garage located in Bedford, New York on September 12, 2017. The idea is to have Lauren’s personal and rare automobile collection as the backdrop to the runway. One of the most expensive car collections in the world, the collection includes Ferraris, Bugattis and Bentleys from the ’20s and ’30s.
Further, the brand will also stage its Ralph Lauren Purple Label menswear collection on the sidelines of the show of its womenswear. The unprecedented move is believed to be on the lines of the masculine-meets-feminine theme; automobiles meeting the chic women’s collection.
The show is expected to be one-of-its-kind considering how Ralph Lauren does it differently every time. There will be a private formal dinner as well to celebrate the night.
Ralph Lauren is an American corporation known for apparel, homeware, accessories, and fragrances. The brand was initiated 40 years ago. Ralph Lauren creates worlds and invites people to take part in the dream.
RalphLauren.com takes this participation to a new level as a rich and exciting interactive destination. When you’re transported into the world of Ralph Lauren online, you can shop for great products for yourself and your home, learn about adventure, style and culture. Find one-of-a-kind vintage pieces and exquisite gifts and much, much more.
Click on the slideshow for a sneak peek at the collection