After a stint of 11 years with Interactive Avenues as the Creative Director, Nikhil Sarna joins #Arm Worldwide as the National Creative Director. Sarna will bring his expertise of working across categories, including BFSI, automobile, FMCG, entertainment etc., to the table.
Sarna has led several campaigns for brands like Micromax, Woodland and Trident to name a few. He will also play an integral role in the organisation’s expansion plans. On the completion of four years, #Arm Worldwide is looking to further strengthen its clientele and extend its operations to overseas markets.
Ritesh Singh, MD and CEO, #Arm Worldwide, said, “As we enter our fifth year of growth and success, Nikhil’s joining adds more fire power to our team. In the current competitive environment where marketing and communication ownership lines have blurred, creative is a very important peg. Nikhil’s zeal and zest will help the organisation strengthen its progressive work culture, working as a catalyst in achieving our global growth goals.”
About his new role, Sarna said, “I am really excited about my new role at Arm Worldwide. For me what matters is people, and when I met the leadership team for the first time I was really impressed by the enthusiasm these guys have – Ritesh, Abhishek, Manas and Honey. The way they’ve grown the company in such a short span of time is commendable and they even have a clear vision for the future. They’ve got the right attitude and right vision to grow, which is I think a great combination. I felt connected with them during our first interaction only and I thought to myself that this will work! Without giving it a second thought, I’d decided to join!”
“As far as my role is concerned, being a quality conscious guy and having experience for more than 15 years in creating UI/UX strategies & design solutions for various small/big clients across categories, I’ll be bringing in my expertise in getting new creative businesses, improving the overall quality of our creative product, setting up new processes and expanding the team which is future ready,” Sarna added.
“Although we have some strong clientele, our aim is to get some big ones on board and have a diversified list. So, in a nutshell, the journey looks challenging yet exciting. We #Armanions are looking forward to quick results now,” Sarna concluded.