MGC vies for top five Honda dealer spot

Honda cars are on display at MGC’s showroom in Bang Na, Bangkok. The company expects sales to increase this year.

Master Group Corporation (Asia) (MGC), a local provider of automobile services, is confident its sales of Honda cars will reach 3,200 units this year, remaining in the top five for Honda dealers in Thailand.

MGC’s subsidiary — Summit Honda Automobile — operates four showrooms and service centres in Bangkok, located in Phatthanakan, Hua Mak, Udomsuk and Bang Na.

Thaveevat Proongputtanasakul, general manager of Summit Honda Automobile, said sales of Honda cars are expected to pick up this year after contracting by 34.5% to 3,140 units last year.

“We increased our sales volume slightly to 2,400 units from January to August and expect positive momentum in the last quarter to meet the company’s target,” he said.

Mr Thaveevat said the company’s growth pace would be on par with overall Honda’s sales in 2017, which were reported at 82,641 cars sold over the first eight months, up by 13.7% from the previous year.

He said the company’s fifth outlet in Hat Yai would be open in the fourth quarter and MGC is optimistic it can push sales volume to 3,600 units next year.

Founded in 2000, MGC operates eight business units: new cars from BMW, Mini, Rolls-Royce, Aston Martin, Maserati, Honda and Nissan; used cars; car service centres; rental services; an insurance brokerage; an auto training centre; information technology development; and yacht distribution for Azimut.

For Honda cars, MGC spent 1 billion baht in 2015 to acquire three Honda outlets from Japan’s Sumitomo Group, which used to own a majority stake in Summit Honda Automobile.

Locally, MGC is now one of the top five Honda dealers in term of sales volume.

Other Honda dealers include Phraram 3 Honda, Phranakorn Honda and Honda Phithan.

“MGC believes in the strength of its Honda business now and is always seeking new opportunities in other provincial areas — Phuket and Ubon Ratchathani,” said Mr Thaveevat.

He said that Summit Honda Automobile now serves 8,000 Honda cars per month and has 200,000 potential customers.

For 2017, MGC expected total revenue from eight business units to grow by 10-15% to 23 billion baht.

MGC’s new car sales account for 60% of its revenue, which the company expects to increase by 17.6% to 10,000 units.

MGC anticipates its used car business will increase by 10% to reach 2,200 vehicles this year.

Last year, MGC posted total revenue of 20 billion baht, a 7% drop from a year before, blaming cloudy sentiment in the country’s automotive sector.

MGC’s managing director Sunhavut Thamchuanviriya has set an ambitious 50-billion-baht annual revenue target by 2020.

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