MCH Group, one of the world’s leading live marketing companies headquartered in Basel/Switzerland, is launching a new global exhibition format: Grand Basel, the first salon for the world’s most important and valuable automobiles of the past, present and future. For the first time, cars will be set and presented in the cultural context of design, architecture and art. Following its premiere in Basel in September 2018, further events have been planned for Miami and Hong Kong. Grand Basel addresses international connoisseurs, experts and collectors, as well as a general audience interested in automobile aesthetics, technological sophistication, arts and culture.
(Photo: http://mma.prnewswire.com/media/549919/Grand_Basel.jpg )
(Photo: http://mma.prnewswire.com/media/549920/Grand_Basel_Salon.jpg )
(Photo: http://mma.prnewswire.com/media/550933/Grand_Basel_Andrea_Zagato.jpg )
At today’s media presentation, renown international representatives of the world of automobiles elucidated the Grand Basel concept based on four exceptional designs, some of which have never before been shown to the public:
Giorgetto Giugiaro, ‘Car Designer of the Century’, brought his legendary 1963 Chevrolet Corvair Testudo to Basel. Andrea Zagato announced the renaissance of a legendary brand, Iso Rivolta. The model of the Iso Rivolta Vision Gran Turismo was presented at the preview of Grand Basel for the first time. Designer Rem D. Koolhaas showed a new Lo Res car, for which he abstracted the polygonal design of a Lamborghini Countach into the most minimalist wedge shape. As the favorite brand of LeCorbusier, the 1935 Avions Voisin C25 Aérodyne is a perfect manifestation of the correlations between architecture, the car and urban development. Prof. Paolo Tumminelli, director of the Goodbrands Institute, author and professor of Cultural Sciences, who created the cultural concept, will head the advisory board of Grand Basel.
SOURCE Grand Basel