Mazda Sales (Thailand) Co. Ltd. announced business results for the first half of 2017. With four new models launched since the start of the year, Mazda sold a total of 24,000 vehicles during the first six months, registering a 13 percent growth. With extremely high customer confidence in the new SKYACTIV-Vehicle Dynamics technology, Mazda is moving ahead in upgrading its showroom and service center countrywide with the new Mazda Corporate Identity (MCI) and MAZDA ACTIV SERVICE (MAS) in order to prepare for expected growth. The company will launch two more new models during the end of the year, and raised its sales projection to 51,000 units, equivalent to 20 percent growth compared to 2016.
Chanchai Trakarnudomsuk, president of Mazda Sales (Thailand) Co. Ltd., said the automobile market rebounded during the first half of 2017, with many auto makers introducing new models and offering special sales promotions to stimulate demand. “It is easier to own a vehicle thanks to low down payment and interest rates, as well as free insurance and maintenance. Customers have more choices, and the competition in the market is extreme. The market has been high active since the end of last year to the second quarter of 2017, and we can see and trend of gradual growth. The automobile market
has been growing since January and it is expected that the total market would reach 820,000 units this year. Mazda has raised its annual sales target from the original 50,000 units to 51,000 Units, with growth increasing from 18 percent to 20 percent,” he said.
The Mazda2 was the top-selling model with 14,284 units, followed by the BT-50 PRO pickup with 3,099 units, Mazda3 with 2,677 units, Mazda CX-3 with 2,219 units, Mazda CX-5 with 1,604 units, and 10 units of the Mazda MX-5 roadster. “Mazda has firmly secured the No.3 position in the passenger car market, and we believe that the Thai economy has passed its most difficult point. All engines are running now and we are moving ahead. We expect that the total automobile market will reach 820,000 units this year,” said Chanchai, adding Thailand’s economic recovery stems from several factors. “They include the growth in rice exports and other agricultural products. The tourism and services sector is also growing continuously. And while agricultural products are fetching higher prices, other contributing factors include government economic stimulus measures for those with low income, such as promoting innovative processing to increase product value, support for SMEs, government investment in mega infrastructure projects, increased foreign investment and domestic demand for consumer products. Automobiles have become a necessity and during the first six months of this year, total auto sales grew as expected, with 410,000 units posing 11 percent increase.”
Apart from growing sales, Mazda is also determined in adjusting its image and expanding its sales and service network all across the country under the new Mazda Corporate Identity (MCI) concept, in order to prepare for expected growth. It will also create a good experience for customers when they experience the new Mazda. A total of 147 Mazda outlets will go through MCI improvement within 2019 while the network will be increased to 20 showrooms.
Chanchai added that Mazda is confident in the Thai economy, which has a better trend and direction than last year.