Lost Pines Toyota principal wins national diversity award

PRESS RELEASE – Lost Pines Toyota Dealer Principal Carlos Liriano was recently awarded the Diversity Advocacy Award from the National Association of Minority Automobile Dealers (NAMAD). The award was presented at the 2017 NAMAD Annual Conference, which was held at the Fontainebleau in Miami, Florida from July 11-14.

The Diversity Advocacy Award is given to automotive field leaders who are dedicated to helping minorities pursue their career dreams in the automobile industry. Born in Cuba, Liriano and his parents immigrated to America and made a home in New Orleans when he was 9 years old. Now as Dealer Principal of Lost Pines Toyota and founder of the Liriano Family Foundation, Carlos is renowned for his diversity advocacy.

“After immigrating to America as a child, I have been blessed with opportunities and now I am able to return this blessing, not just to people within my own community, but to all minorities,” Liriano said.

Since his relocation to Bastrop in 2011, he’s become a staple to the community for both leadership and public service. Liriano’s outreach activities not only promote minority prosperity but also aim to assist the community as a whole.

Most recently, he and the Liriano Family Foundation donated $500 to BCESD1 and the Bastrop Fire Department for Vehicle Safety Training at the bi-monthly

Lost Pines Toyota Gumbo Friday. Liriano’s Diversity Advocacy Award is an impressive addition to his current list of accolades, which include numerous President’s Awards, 2015 & 2016 Outstanding Support to Texas Military Department and the 2015 NAMAD Innovation Award.

His work ethic and over 30 years of automotive experience led him to be recognized by Toyota Motor Sales for sales and service excellence and to become Central Texas’ first Gold LEED certified dealership for his commitment to the environment.

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