Kia Motors, a subsidiary of Hyundai Motors, will host a series of roadshows in India to meet prospective dealers through August and September 2017.
The South Korean company which announced an investment of $1.1 billion to set up a manufacturing plant in Andhra Pradesh will start selling cars in India by mid-2019.
Tata Nexon: Tata’s New SUV (Nexon) For India | First Look – DriveSpark
The Kia Dealer Roadshow offers prospective dealers the opportunity to meet executives of Kia Motors India and get to understand about the cars due to go on sale in India.
Also, dealers attending the Kia Dealer Roadshow will learn about the company’s business strategy in India as well as its plans for establishing its new Indian dealership network.
The Kia Dealer Roadshow will visit four of the country’s largest cities: Delhi (JW Marriott Aerocity, August 8-9, 2017), Mumbai (ITC Maratha, August 16-17, 2017), Bangalore (Taj West End, August 23-24, 2017), Kolkata )Taj Bengal, September 1, 2017).
Kia Motors has officially launched its Indian website on July 26, 2017. Automobile dealers can register for the Kia Dealer Roadshow at www.kiaroadshowindia.com.
In April 2017, Kia Motors signed a Memorandum of Understanding (MoU) with the Andhra Pradesh state government to set up a new manufacturing facility in Anantapur District. The plant is spread over 23 million square feet (536 acres) and will include facilities for stamping, welding, painting and assembly.
Kia Motors India is expected to launch a compact sedan and compact SUV, particularly for the Indian market.
According to Yong S Kim, head of sales and marketing, Kia Motors India, said: “India ranks very high on our list of priorities, and Kia Motors India is looking for dealers who want to be leaders – passionate and talented businesses who want to grow and succeed in partnership with the brand. India is a unique market, and it’s important to Kia that we learn from those who have a deep understanding of local buyers and their needs. Like other regions where Kia already has a presence, we will offer Indian customers the highest levels of satisfaction. Our dealer partners hold the key to achieving this aim.”
“There is no clearer sign of our commitment to the Indian market than the establishment of our new manufacturing facility in Andhra Pradesh. This new facility will be able to produce up to 3,00,000 new cars each year, with a range of vehicles built exclusively for the Indian market. Worldwide demand for Kia cars is growing, and combined with the start of sales in India; the new facility marks our latest step in becoming a leading global car manufacturer.”
Kia Motors India has begun early and seems to be very serious about the current fifth largest automobile market in the world. It is expected that India will move to the third largest automobile market by 2020, and Kia’s strategy to launch vehicles in 2019 is well planned.