PITTSFIELD — The sales room at the Johnson Dealerships at 694 East St. is receiving a modern makeover.
The windows are being replaced, as is the heating and air conditioning system. A new roof and flooring are going in along with new interior lighting, according to Gary Johnson, the chairman of the Johnson Dealerships. The Ford-Lincoln dealership celebrated its 100th anniversary last year.
“We did minor upgrades, but nothing like we’re doing now,” said Johnson, referring to the repairs over the years to the dealership’s sales area, which he said was built in 1973.
“I would say it’s going to look like a 21st century showroom, not a 1973 showroom,” he said.
The reconstruction project began Aug. 1, and is expected to be completed around the beginning of November, Johnson said.
The sales area will be located in Johnson’s nearby facility for used cars until the project is completed.
“We have a building right next to us on our property for our pre-owned properties,” Johnson said. “We’re putting all our sales people over there.”
Johnson’s service and parts departments are still operating in their regular locations.
Last year, Gary Johnson was nominated for the 2017 TIME Dealer of the Year award by the Massachusetts State Automobile Dealers Association of Boston, which represents the interests of over 400 franchised state car and truck dealers. The program honors new-car dealers who exhibit exceptional performances in their dealerships and perform distinguished community service.
The dealer of the year award went to Carl Swope of Elizbethtown, Ky. The 49 nominees that included Johnson were honored in January at the 100th annual National Automobile Dealers Association Convention & Exposition in New Orleans.
The Johnson Dealerships were originally founded by Johnson’s grandfather, Arthur C. “Chris” Johnson, and his business partner, Ralph M. O’Connell, in Pittsfield in 1916. Gary Johnson entered the business in 1960. The dealership has been associated with Ford since 1980.
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