Guinness World Records win IP infringement case in China

Guinness World Records (GWR) won a trademark infringement case against Chinese automobile manufacturer Chery Automobile and Anhui Chery Automobile Sales on September 5.
Foshan Intermediate People’s Court in Guangdong Province ruled that Chery’s use of GWR’s intellectual property (IP) to promote its Arrizo car brand was unauthorised and an infringement, reported China News.
GWR’s legal complaint concerned the “Chery Arrizo Challenge Guinness China Tour” that comprised of a stunt driving team touring 16 Chinese cities in 2014 in order to promote their sedans.
The multi-city tour, as well as all related promotional materials and its official website, all infringed on the GWR trademark and broke unfair competition law.
The court has ordered the Anhui Province-based automobile manufacturer to pay a total of 2.12 million yuan (US$325,000) in compensation and publish an apology on its homepage and in its magazine.
Following the verdict, Chery filed an appeal and the case has now been handed over to the Guangdong Provincial Higher People’s Court, the highest local court in China.
First published in 1955, the first Chinese edition of The Guinness Book of Records was published in 1981 and state broadcaster CCTV has aired the popular “GWR China Nights” weekly since 2007.


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