Fiat Draws Jeep Interest From China Rival Amid Asset Review

Building a full-fledged luxury marque would take years with no promise of success, while Jeep offers instant name recognition and a global presence. Models like 209,800-yuan ($31,400) Jeep Cherokee would also catapult Great Wall into the lucrative high-end segment. By contrast, Great Wall’s 88,800-yuan H6 competes in a crowded field with offerings such as Geely Automobile Holdings Ltd.’s Boyue, Guangzhou Auto’s Trumpchi GS4 and Chongqing Changan Automobile Co.’s CS75.

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