Festive season to witness big-ticket advertisement campaigns- The New Indian Express

For representational purposes (File | PTI)

NEW DELHI: The upcoming festive season — beginning from the first week of September, the first one after the rollout of the goods and services tax — will see major players in the FMCG, electronic and automobile segments unveiling a slew of campaigns to hawk their products till December. Industry sources confirmed that more than 80 per cent of FMCG firms have finalised their advertisement campaigns.

“Multinational companies had already kept their budget ready and have now given a go-ahead to the advertisement planners. The final picture will emerge in the next 2-3 weeks and the final budget,” said sources tracking various FMCG firms and their advertisement planning. 

Electronic manufacturers such as LG, Samsung, Philips and others are in the final stages of firming up their new products for upcoming festival season. The automobile firms are also close to completing their product launch allowing dealers to work out their campaigns locally. “Since this is the first post-GST festival season, the electronic companies and automobile makers have shown initial resistance to go big-bang as in the past many years, during their meetings with the advertisement planners,” industry sources said.

However, with changes being made by the GST Council in many rates, including the raw material, the firms have come out of their inhibitions. A senior executive advising major automobile firms on advertising indicated that this year, companies could offer more freebies. This is a good sign since this should help dealers push products more aggressively. 

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