By Daniels Ekugo
At the 2017 edition of Cheki Dealer Conference and Awards, which held recently, the crème-la crème of the automobile industry converged to finding useful consumer insights with dealers, witnessed a convergence of car dealers, seasoned industry experts and automobile corporates like UBER, TOTAL and AXA Mansard, who partnered with Nigeria’s leading cars website to provide sales solutions to car dealers, to help them improve sales.
Mr. Gbenro Dara, Chief Executive Officer, Cheki.com.ng, Nigeria’s leading platform notable for providing a safe and conducive marketplace for car buyers and sellers, affirmed that the event was borne out of a need to sensitize and engage with the its dealers as well as providing networking opportunities, whilst learning from seasoned industry experts.
Speaking on the significance of the this year’s theme, “Maximizing Sales Opportunities in a Recession”, Gbenro noted that the event was targeted at sharing useful consumer insights with its dealers, in order to help them understand things that car buyers consider important when checking out cars. These insights would help dealers to be more strategic in pricing, taking and posting pictures of their cars in order to reach targeted buyers on the platform, and ultimately, increase their sales.
According to Engr. Sunil Parab, the Keynote Speaker at the event, “transparency and right pricing are critical factors car dealers must consider, adding that quality and swift responses to leads are crucial factors in winning the potential buyer’s interest.” The MD of WOW Motors International Limited also spoke on “Improving Sales with After Sales Relationships” and stressed that despite the recession, car dealers can increase sales by not allowing generated leads get away without conversion. He explained that including perks like great service experiences and follow up go a long way in winning the heart and loyalty of existing customers and potential buyers. “It is a choice we have to make in order to impact the economy positively through different sales approach,” he said.
The event which also doubled as an award ceremony to celebrate high performing dealers saw a total of 11 dealers receive recognition awards in the following categories:
– Dealer of the Year – No Ceilings
– Most Innovative Dealer – Talented Autos
– Most Improved Dealer – Lakunle Autos
– Social Media Dealer – Mayfair Autos
– Best Dealer Car Lot – Wonderwheels
– Rookie of the Year – Walleydon Motors
– Best Supporting Dealer (Long Service Award) – Banix Autos
– Most Inventory on Cheki – Scrollfield
– Best Luxury Inventory – Zuab Motors
– Best Virtual Dealer – Kenny Autos
– Outstanding Female Dealer – AutoDome
Addressing experienced dealers, automobile experts and newcomers into the automotive industry at the event, Dara made it clear that becoming and remaining a successful car dealer does not rest on luck or isolated marketing campaigns. Rather, he averred that “Networking will help dealers meet buyer’s demands in some circumstances, but a holistic inclusion of follow-ups, meet and greets, data-backed insights and impressive service, will always result in increased sales results.