Branson’s Airline Cut-Back Shows Industry’s Structural Change

The Farnborough Airshow, 2016: The entire front section of the press center, including the lounge and bar area, is reserved for the announcement of a commercial airliner order—for just 12 aircraft. What? The presenter is noticeably nervous. Why? Because Richard Branson owns the small airline placing the order, and it is rumored that he will attend the announcement.

Even after his 33 years in the airline business, fascination has barely waned about the man who bucked convention and …


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