Aldermore Bank’s marketing director on revamping its relationship with the public – The Drum

The Drum

Aldermore Bank’s marketing director on revamping its relationship with the public
The Drum
Corporate is old news. Tune into any advert or look at The Drum’s marketing blogs for the last six months and you will see creatives talking about adopting a ‘human approach’ to the consumer; social media has painted over the line that separates brand

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