Air Canada Could Add ULCC Fare Type

Air Canada is considering the addition of new branded fare types, including one designed to compete with ultra-LCCs.

Speaking during the airline’s investor day earlier this week, Benjamin Smith, Air Canada’s president of passenger airlines, said the airline has identified options for how it could tweak its fare types to better take into account passenger preferences.

“Air Canada is updating and improving its suite of branded fare products,” Smith said. “This …

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